Why is blogging so important

Blogs give you the opportunity to drive traffic to your website, showcase your products or services, and offer thought leadership or expertise on hot industry topics. Chetaru will drive your business up the search rankings through tried-and-trusted high quality blogging and SEO strategies. In a nutshell, SEO enables people to find your business online.

How are you going to attract potential guests? And word-of-mouth is unlikely to reach those valuable international markets.

Traditional marketing methods like PR and leafleting are hit-and-miss at best — and eye-wateringly expensive. So, what cost-effective and powerful marketing activity will enable your hotel to compete with your bigger competitors on a level playing field?

SEO involves a number of different tactics that will help you stand out to people looking to visit Durham or the North East, such as:. Expertly weaving keywords or phrases into your website copy that highlight stand-out offerings that your target customers will be searching for when choosing the ideal hotel for their visit e.

Why is Blogging so important? Why should I Blog? Here are just a few reasons why you should be Blogging regularly and consistently… Position yourself as an authority — Primarily, as a business owner, blogging is a great way to share your expertise and build trust and credibility within your industry. You can relay that expertise to visitors to your website and gain their trust by writing about valuable topics or issues that are related to your industry.

Google will look for regular updates, so your blog can help improve your SEO and search engine page rank and is one of the main reasons that Blogging should be part of your Social Media marketing strategy. This will help keep people interested and encourage them to return to your website in the future, it will help keep your brand in their minds too and when the time is right to buy your products or hire your services you will be the obvious choice!

Interaction will help cement relationships, relationships build trust, trust will improve likability and encourage people to do business with you and your brand. People tend to buy from people and a Blog will help build that personal level within your brand. Blogging Tips Here are my 5 top Blogging tips to help you get started… Ensure that you have your social share buttons at the beginning, end or both of your Blog.

Generate Blog titles that are searched for — Use the Google Keyword Planner to help you research which keywords or phrases are being searched for and use these as Blog titles for future posts. Once you have written a post make sure you publish it across your choice of Social Media platforms as this will increase engagement and traffic which in turn will help strengthen your search ranking with Google. Marketing automation software.

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Written by Corey Wainwright. With almost 4 billion people worldwide currently connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers. Business blogging is a marketing tactic that uses blogging to get your business more online visibility.

A business blog is a marketing channel just like social media, direct mail, email marketing, etc. One question many people ask after starting a business is whether blogging is worth it in So, how can you attract new traffic or readers to your site? You can through blogging and optimizing your site for search engines.

Think about how many pages there are on your website. Probably not a ton, right? Instead of advertising, blogging for SEO keywords can bring in quality traffic to your business, which in turn gives your business more leads. Does blogging help with SEO? A common blog SEO strategy is create a piece of content that targets at least 1 keyword. As you continue producing content and gaining more site authority from search engines, your business will start ranking for more keywords.

The more keywords you rank for, the more traffic you get. The more traffic you get, the more leads you get. As expected, we found that the more blog posts companies published per month, the more traffic they saw on their website. While this study did not analyze blog quality, it is important to state that quality is more important than quantity. While getting more traffic is great, it may not be motivation enough for your business to invest all the time and energy needed to blog regularly.

However, in that same Hubspot study, they also analyzed the number of leads vs. For our customer base, we found that an increased blog post publishing frequency correlated with more leads generated.

This Hubspot study data shows some startling results for businesses that create more than 16 blog posts each month. Having said that, writing some blogs is better than writing no blogs! Blogging for SEO purposes can slowly create a self-generating stream of visitors and leads to your business, it is well worth the investment if done properly. Pertaining to your blog SEO strategy overall not necessarily as an individual blog post , follow these SEO blog tips:.

The first SEO blog tip is to perform keyword research. Performing keyword research, or finding what your customers search for, is the most vital step in blogging for SEO.

There are so many ways you can find keywords for nearly any topic or niche. These are keywords that people are searching for! Ah ha! Here are some potentially useful keywords: Keywords that imply intent of research to solve a specific problem related to our keyword. Want a quicker way to do keyword research for all letters like this plus questions people may have that include the keyword?

Head over to answerthepublic. You can easily export all keywords into a spreadsheet with 1 click of a button. Pretty easy huh?

Now scroll down to the bottom of the search results. Your keywords will most likely also be seasonal. While this is an incredibly obvious example of a seasonal product, it easily illustrates the point!

You can find what time of year and where geographically keywords are most relevant! Pretty cool huh? This is because it can take several months or longer to rank for keywords. While choosing your keywords is extremely important, inputting them in properly may be just as important! The more in-depth your content is on a subject, the more you look like an expert! Be an expert, and write thoroughly on niche topics within your niche.

Quality in most cases trumps quantity. The same can be said about blogging for SEO. You will have a much better chance to rank that one great post than the ten mediocre ones. Another SEO blog tip to follow is making sure you link internally to your other pages, and link externally to great resources that you reference.

When we write blogs for our clients or when we advise our clients what to write, we typically advise them to use topic clusters. Topic clusters start with a main theme, or topic. The next step would be to write an in-depth piece on each eating disorder. You could further write in-depth topics on each eating disorders.

The idea is that a cluster of posts point back to the main pillar post. Not only does this organize your blog SEO efforts, but it makes it so much easier to come up with ideas on what to write about. Site speed is one of the only factors Google has confirmed as a factor for SEO. Here are a few ways to speed up your site:. Our final blog SEO tip is to write original content. You can summarize it, or mention it with a link pointed at the original. In the section above, we covered some cool tools and methods to discover keywords.

We did not cover which keywords to choose based on the data. Below is an example of how we organized our keywords for this blog post:. The above spreadsheet is a refined list of all of the hundreds of potential keywords we reviewed.

As you can see, the document is broken down by important categories such as: keyword, search traffic, CPC cost per click , competition, and volume search results. Another way how to blog for SEO is to optimize your keywords. Here are some quick hitters:.