Various different font weights can really help in getting your message out there. Anymore can take away the emphasis of what the words are trying to say and could end up confusing the reader. These fonts should complement each other, but at the same time not be too similar as it could end up looking messy and confuse an otherwise successful brand identity. Last but not least, we need to think about the print aspects when choosing a font to make sure it will be readable; this includes the colour, size and style.
The importance of choosing the right font can be made more apparent if you think of its use in logo design. A logo serves as a graphical representation of a company and is a key feature in its brand. The styling, types of fonts, types of lettering and colours used all reflect what the business sells and even the target market of who they are wanting to sell to. Companies who use a brand logo design which is round and colourful reflects trustfulness, while those that are angular with sharp edges promote businesses which are more modern and cutting edge in their industry.
In contrast, companies which use a solid block colour and a simple sans serif typeface, reflect a brand as being exclusive and stylish and maybe even market leaders in their field.
Take Jaguar Cars for example. The font, created exclusively for the brand, makes the logo easily recognisable and not to be associated with anything but Jaguar Cars, and the result is elegant and not fussy. The silver gives a feeling of the quality associated with the product, whilst the font being in a stylised Sans Serif looks timeless and promotes luxury. Of course, the Jaguar Cars logo also uses an image, but if we look at other brand identities which just use a simple typeface, they are just as instantly recognisable.
So simple but effective, with the italic used to reflect how quick using your Visa card can be! A lot of brand logo designs use very simple and unfussy fonts such as brands like Panasonic and Facebook, which project simplicity and create a nice clean feel. The majority of the time, the most simple and uncomplicated logos work so well because of the use of typeface. This also normally depicts how successful a company is as when a customer has had a positive association with a company, the shape of its logo or even its typeface makes them instantly recognisable.
This in time gives more value to the business. A good font and how it is used is vital in all aspects of design, for both print or online. This helps your brand in two ways:. Font styles and typefaces are important also because they establish the mood of the communication.
A font like Walt Disney Script establishes a light and happy mood. On the other hand, the font used by New York Times, English Towne, establishes an old school and serious undertone. The choice of font styles decides how a piece of communication is perceived.
In contrast, a serious and business font on the launch poster of a new video game console would definitely not get the message across so well.
You now know why the choice of font style is important. Next comes the question of how to select the right font for your communications. An in-depth study of fonts gives us a few pointers on that:. These are amongst the key pointers to get right when selecting a font style for your communications. We shall cover all these points in detail in a separate blog post soon. With focus and expertise in helping our clients get their communications right via design, we can help you too.
Creativity at its best. Facebook Twitter Instagram Behance. So, what are the different components contributing to the strength of great design? These typeface usually have equal spacing in letters. They were first introduce for type writer lettering format. One of the advantage of monospaced typeface is that they look great in smaller size due to its letters and characters each occupy the same amount of horizontal spacing, making them perceptible even in diminutive size.
Courier , Prestige Elite , Fixedsys , and Monaco are among widely used monospaced fonts. However choosing one of these font type to represent your brand will need some length of research toward your business objective. Serif or Monospaced Fonts for News Serif and Monospaced font type are great for newspaper or magazine website since these typeface is more traditional and legitimate where important news sites needed to show.
With heavy content news site such as The New York Times using monospaced or The Times UK using serif font for their logo branding, without a doubt these two typefaces were favored by news magazine related business. These three fonts not only look clear and crisp, its also have a nice round edge that easy to read.
Did you know? Although some thought Proxima Nova font is overly used in web type nowadays so the uniqueness of using these fonts are decreasing. However, if you still love using sans serif fonts, there are a few alternative that might brighten up your day.
Take for example popular brand such as Facebook or Microsoft use sans serif font type for their brand. Display Fonts if You Want to Send a Message Big and bold font such as display font type is great for acknowledge or some level of recognition on your message.
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